Two payments: one to start, one after Phase 3. The survey's already done.
Click any phase for the full breakdown
Payment 1To start
01
Onboarding
Audience survey
Voice notes
Brand sheets
Proof folder
Survey done: 177 answers, 98% open to a cohort.
02
Offer and webinar
Offer breakdown
Slide-by-slide script
Full deck
Bonuses and copy
03
Funnel, tech and tracking
Funnel pages
Application and booking
CRM and automations
Emails and texts
Tracking
Payment 2After Phase 3, only if you're happy
04
Sales team
Hiring and contracts
Sales Hub
Training and certification
Team Slack
05
Launch week
Registrant calls
Live webinar
Follow-up and close
Daily numbers
06
After the launch
Student onboarding
Launch debrief
Webinar 2
What we need from you
Voice notes
Proof and permissions
Account access
Filming
Sign-offs
Present live
Payment 1
To start
Paid at kickoff, before Phase 1 begins.
What it coversPhases 1 to 3: onboarding, the offer and webinar, and the whole funnel built and tested.
Already done DoneThe survey. 177 of your traders answered, so Phase 1 goes straight to voice notes and proof.
Phase 01
Onboarding
We get your story, your method and your proof out of your head through voice notes, so nothing after this needs you to write copy.
Kickoff callLaunch date, goals, who's on your side, and what's already working on YouTube and in Telegram.
Voice-note onboardingYou answer our questions by voice note: your story, your method, student wins, the objections you hear, and what you won't say publicly. We check the transcript against every question and send a short list of gaps for a second note.
Brand sheetsStory, offer, strategy, proof and ideal student, written in your own words in your client portal, so every script and slide sounds like you.
Proof folderP&L screenshots, backtest results and student results, each with written permission before anything goes on screen.
Audience survey Done177 answers in 4 days, and 98% open to a cohort. The answers become your ideal-student document, which the offer and webinar are built on.
We shape Ironclad Lab into a webinar offer and write the whole presentation, so all you have to do is deliver it.
Offer breakdownOne page that's the single source of truth: what's included, payment options, bonuses, deadlines, spots, and what can and can't be promised. Reps, emails and slides all work from it.
Webinar planThe angle, the three pillars and the run of show for The Backtested Masterclass.
Slide-by-slide scriptEvery slide written, with your lines in the speaker notes and time cues for each section.
The full deckBuilt out from the 95-slide sample with your story, your backtests and the close, ready to present live, plus a backup file.
BonusesThe stay-to-the-end gift (The Backtest Checklist) and a fast-action bonus with a real deadline.
Copy packRegistration and thank-you page copy, emails, Telegram posts, YouTube community posts, Instagram stories and DM scripts.
Filming listThe promo videos, announcements and prep video you record, with a short brief for each.
Phase 03
Funnel, tech and tracking
We build the whole funnel on your domain and test it end to end with a test lead before you sign it off.
PagesRegistration, thank-you, replay and application pages (samples already built), plus a booking confirmation page with a short video from you.
Webinar room and replayThe live room, the reminders and the replay set up on your webinar platform.
Application and bookingA budget question that opens a calendar for $500+ applicants and sends everyone else to the School.
CRM pipelineEvery lead tracked from Registered, Attended or No Show, through Applied and Call Booked, to Deposit and Closed.
AutomationsEvery registration, attendance, booking, cancellation, no-show and payment moves the lead and posts to your team's Slack.
Emails and messagesThe pre-webinar sequence, reminders on email and Telegram, a 10-email pre-call flow, and replay and no-show follow-ups.
TrackingLinks for YouTube, Telegram, Instagram, DMs and email, so every sale shows where it came from, plus one tracker for show rate, applications, calls and sales.
PaymentsConnected to the CRM, so a deposit or full payment updates the lead on its own.
Payment 2
After Phase 3, only if you're happy
Due once the funnel is live and tested, and only if you're happy with Phases 1 to 3.
What you'll have seenYour brand sheets, the offer, the full webinar with its script and deck, and a working funnel, all before anything goes live.
What it coversPhases 4 to 6: the sales team, launch week and everything after it.
Phase 04
Sales team
We hire, train and certify the setters and closers who turn webinar attendees into booked calls and sales.
HiringJob posts, screening questions and interviews, and we make the hires.
Contracts and payContractor agreements for setters and closers, and a commission structure with a tracker.
Sales HubOne portal with the offer breakdown, setter scripts, the group-chat process, the closer framework and pitch script, objection handling, payments and enrolment, and daily call outcomes.
Training and certificationA 48-hour ramp-up, roleplays and a scenario drill. Reps need 80% overall and 100% on compliance before they take a call.
Team SlackA workspace for the team with live alerts for every booked, cancelled and no-show call.
Phase 05
Launch week
We run the launch with you day by day, so the webinar gets a full room and every qualified attendee gets a call.
Launch playbookThe order of attack for every day of launch week, for you and the team.
Before the webinarSetters call registrants, and show-rate messages go out by email, Telegram and WhatsApp.
Webinar dayA run sheet and a moderator sheet. We run the chat and the tech while you present.
After the webinarFollow-up calls, the replay, no-show emails, and the bonus and doors-close deadlines.
Daily numbersRegistrations, show rate, applications, calls booked and sales, reviewed every day.
Phase 06
After the launch
We onboard your new students and turn the launch numbers into the plan for webinar 2.
Student onboardingAn onboarding form for every new Ironclad Lab student, with answers posted to your Slack and a private page where you can read every one.
Launch debriefThe numbers end to end, what worked, and what we change next time.
Webinar 2 and beyondThe same system run again, on a schedule or with paid traffic.
What we need from you
Your part
The voice notes, the filming, two sign-offs and showing up live. We do the rest.
Voice notesOnboarding voice notes in the first days. We send the questions.
Proof and permissionsP&L and backtest screenshots, plus written permission from any student we show.